Best Car Rental Companies in Italy

Best Car Rental Companies in Italy

Discover Italy's Top 10 Rental Companies

Classic Alfa Romeo Front View on Street
WRITTEN BYLorraine Giron
PUBLISHED ONNovember 16, 2023
Venetian Canal At Dusk

Photo by Henrique Ferreira on Unsplash

Row Of Parked Cars

Photo by Obi - @pixel8propix on Unsplash

Exploring Italy’s enchanting landscapes and vibrant cities is a dream for many travelers. Renting a car in Italy offers the ultimate freedom to discover hidden gems, traverse scenic routes, and experience the country’s rich culture at your own pace.

However, navigating the world of car rental agencies in Italy requires some preparation and knowledge. This guide will talk about important things like having a valid driver’s license, insurance for your rental car, different types of cars, and what the roads are like. We’ll also share tips on finding the best deals and taking advantage of special offers. Plus, we’ll help you choose between international and local car rental companies.

Whether you’re planning a romantic getaway to Tuscany, a coastal adventure along the Amalfi Coast, or a cultural exploration of Rome, this comprehensive guide will help you navigate the car rental process in Italy with ease and confidence.

Understanding Car Rental Agencies in Italy

When renting a car in Italy, here are a few essential factors you need to consider and prepare:

  • Valid Driver’s License: Firstly, having a valid driver’s license from your home country is important. Additionally, an International Driving Permit for Italy is often required alongside your license when driving in Italy. Most car rental companies require drivers to be over 21, although some may have a higher age requirement. Take note that some companies may charge an additional fee for drivers under the age of 25.
  • Rental insurance coverage: In Italy, insurance coverage is mandatory. Most car rental companies offer different insurance options, including collision damage waiver (CDW) and theft protection.
  • Vehicle type and transmission: In Italy, most rental cars have manual transmissions. If you are not comfortable with a manual vehicle, you can try to request an automatic transmission when making your reservation specifically.
  • Narrow and winding roads: Italy is known for its narrow and winding roads, especially in major cities and historic centers. Be mindful of these road conditions while driving and adhere to the speed limits. Additionally, parking can be a challenge in city centers, so it is advisable to familiarize yourself with the parking regulations and potentially opt for accommodations with parking facilities.
  • Gas Prices: Gas prices in Italy are higher than in other European countries. It is advisable to factor in the cost of gas when planning your budget and consider fuel-efficient options to maximize your savings.

Keep an eye out for special offers

  • Book in advance: To find a cheap car rental in Italy, it is always advisable to book early. This way, you can secure lower rates and have a wider selection of vehicles.
  • Avoid major cities: Additionally, you can consider renting outside of major cities or tourist hotspots. Rental rates tend to be higher in popular locations, so opting for a rental company in a smaller town or less frequented area can lead to significant savings.

Well-known companies also often offer special incentives to attract customers and provide them with additional savings. Here are some of the ways you can take advantage of these discounts and promotions:

1. Sign up for loyalty programs: Many major rental companies offer loyalty programs that allow you to earn points or rewards every time you rent a car. By becoming a member, you can access special rates and benefits unavailable to regular customers.

2. Check for seasonal promotions: Major car rental companies usually have seasonal promotions where they offer discounted rates or additional perks during certain times of the year. For example, you may find special deals during the off-peak travel season or holidays and festive seasons. Keep an eye on their websites and social media pages for updates on ongoing promotions.

3. Utilize corporate discounts: If you work for a company or organization with a corporate agreement with a car rental brand, you may be eligible for discounted rates. Many major brands partner with businesses, government agencies, and other organizations, offering employees or members special rates or promotional codes.

4. Look for bundle deals: Some car rental companies offer bundle deals that include other travel services like flights or accommodation. These packages often come with discounted rates, allowing you to save money on multiple aspects of your trip. Consider booking a car rental along with your flights or hotel to take advantage of these bundled promotions.

5. Keep an eye out for promotional codes: Major rental brands frequently offer promotional codes that can be entered during the booking process to unlock additional discounts or benefits. These codes are usually advertised on their websites or through email newsletters, so make sure to subscribe to their mailing lists to stay updated on any promotional offers.

Well-known companies, such as Hertz, Avis, and Europcar, have a strong presence in the country. These offer a wide range of vehicles and convenient locations for pick-up and drop-off:

  • Extensive fleet of vehicles available: Whether you need a compact car for navigating narrow city streets or a spacious SUV for a family vacation, these companies offer various options to suit your needs. Additionally, their vehicles are well-maintained and regularly serviced, ensuring a comfortable and reliable driving experience.
  • Strong reputation: With a strong reputation for quality and customer satisfaction, you can trust that you are getting a reliable rental vehicle. Plus, these companies usually offer 24/7 roadside assistance in case of any issues during your rental period.
  • Convenience: With locations throughout Italy, including major cities and airports, it’s easy to pick up and drop off your rental vehicle wherever needed. This flexibility makes it convenient for road trips or if you plan on visiting multiple cities during your stay.
  • User-friendly online platforms or mobile apps: Incorporating technology makes booking your rental vehicle in advance and managing your reservation easy. This can save you time and ensure a smooth rental process, allowing you to focus on enjoying your trip.

While international car rental companies offer many advantages, they may not always be the most budget-friendly option. Depending on your specific travel needs and budget, local Italian car rental providers may offer more affordable rates or specialized services. Before making a decision, compare prices and consider your individual requirements.

International Rental Companies in Italy

SIXT Italy

When it comes to booking a car rental in Italy, SIXT makes the process easier than ever before. With a wide range of car rental categories to choose from, including compact cars, sedans, minivans, SUVs, luxury, and exotic models, you can find the perfect vehicle for your needs.

Key Features:

  • Cross-border travel: You can travel to other EU countries with SIXT’s rental service. However, this depends on the car category you have booked and the specific zone of the country
  • Flexibility: Customize your reservation with bookable add-ons, such as GPS, an additional driver, or car seats for children, ensuring your rental experience is tailored to your specific requirements.

Hertz Italy

Whether you require a compact car for urban exploration, a spacious SUV for family trips, or a luxurious car for a special occasion, Hertz has you covered.

Key Features:

  • Transparency: With Hertz, you can trust that the rental process is straightforward and free from unexpected costs. It guarantees no hidden charges, cancellations, or additional credit card fees.
  • Sustainable Driving: Embracing sustainable driving practices, Hertz continually updates its collection of electric vehicles. It ensures that customers can make environmentally conscious choices for their rental needs.
  • Hertz Gold Plus Rewards: You can enjoy exclusive benefits and rewards by joining the Hertz Gold Plus Rewards program. This loyalty program allows you to earn points on your rentals, which can be redeemed for future discounts and upgrades.

Avis Italy

Avis is a highly preferred option among travelers in Italy due to its extensive fleet options, locations, and flexible policies.

Key Features:

  • Extensive Locations: With Avis, you can find service locations spanning from Agrigento, Sicily, to Milan, ensuring convenient access to their rental services regardless of your destination in Italy.
  • Wide Selection: Avis offers a wide range of vehicles to accommodate different group sizes and occasions. Whether you require a pickup truck for transporting goods or a van for group travel, Avis has the perfect vehicle to meet your specific needs
  • Avis Extras: Take advantage of Avis’s attractive deals on one-day, one-week, or weekend car rentals. Their affordable pricing options make finding a rental package that suits your travel plans and duration easy.

Europcar Italy

Europcar invites you to easily explore the popular tourist destinations and off-the-beaten-track locations in Italy, thanks to its extensive network of 192 stations spread across the country.

Key Features:

  • Online Check-In Process: Simplify your rental experience by completing all necessary documents and payments before your trip. Europcar’s online check-in process allows you to pick up your rental car upon arrival quickly.

  • Privilege Program: Renting a car with Europcar provides you with reliable transportation and rewards you with privilege points. As you progress through the tiers of the Privilege Program, you can enjoy perks such as a free weekend’s car hire every time you move up a level.

Rent Luxe Car Italy

At Rent Luxe Car, the fusion of luxury and travel takes your European journey to new heights. Experience elevated sophistication with their collection of luxurious sedans, sports cars, and convertibles.

Key Features:

  • Luxury Fleet: Rent Luxe Car offers an impressive selection of prestigious brand models, including Ferrari, Lamborghini, Rolls-Royce, and many others.
  • Extensive Network: Wherever your European adventure takes you, Rent Luxe Car provides you with its renowned luxury car rental experience.

Local Car Rental Companies in Italy

Flex Auto

FlexAuto is more than just a car rental company—it is a flexible car subscription project. A game changer in the industry, you can choose from its fleet of readily available scooters, hybrid electric, and commercial vehicles.

Key Features:

  • With Flex Auto, you can drive, return, and even buy a car rental vehicle anytime. Insurance coverage, maintenance, repairs, and taxes are also covered.


Car rentals that are advantageous, customizable, and trustworthy—that is what Noleggiare stands for. This means you can confidently rely on Noleggiare for a seamless rental experience catering to your specific needs and preferences.

Key Features:

  • Extensive Location: Noleggiare has 46 service locations in Italy, allowing you to access their car rental services from Verona to Rome and various destinations in between.
  • Flexibility: Noleggiare allows short-term rentals and 24/7 customer support.

Italian Luxury Car Hire

Italian Luxury Car Hire is the leading car rental company offering a fleet of luxury models. From Italy, it has expanded its operations throughout Europe.

Key Features:

  • Extensive Location: Italian Luxury Car Hire operates in various parts of Italy, from major airports to the Amalfi Coast. If you’re up for cross-border travel, you can also book at their service locations in Switzerland, France, and Croatia.
  • Luxury Collection: Ferrari, Lamborghini, and Aston Martin – Italian Luxury Car Hire has the luxury brand you’re eyeing.

Smart Rent Italia

Smart Rent Italia provides long-term rental services for individuals and companies, specifically catering to commercial vehicles.

Key Features:

  • Sustainable Driving: With the growing market demand for environmentally friendly transportation, Smart Rent Italia ensures customers can access eco-friendly options for their rental needs.

Drivalia Planet Mobility Italia

Drivalia Planet Mobility integrates technology to provide a smooth car rental experience. Operating across seven European countries, including Italy, Drivalia stands out as a sustainability provider.

Key Features:

  • Extensive Network: Drivalia Planet Mobility boasts a vast network that spans over 80 locations throughout Italy. This ensures their services are conveniently accessible from Florence to Venice and beyond.
  • Leasing: You can enjoy long-term driving without the burden of operational, administrative, or maintenance costs.

Have a smooth Italian getaway

So, whether you’re planning a romantic getaway to Tuscany, a coastal road trip along the Amalfi Coast, or a cultural exploration of Rome, be sure to consider these top car rental companies in Italy. Investing in the best car insurance in Italy is wise to ensure a worry-free journey, providing you with peace of mind as you navigate the beautiful Italian landscapes. From well-maintained vehicles and excellent customer service to competitive pricing and flexible options, these companies have proven themselves the go-to choices for travelers seeking the best car rental experience in Italy.

Get your International Driving Permit in 8 minutes

Instant approval

Valid for 1-3 years

Worldwide express shipping

Back to Top