More Europeans Plan Travel for 2024/2025 Season, With UK in the Lead

More Europeans Plan Travel for 2024/2025 Season, With UK in the Lead

UK Tops European Travel Plans for Autumn-Winter 2024

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WRITTEN BY
Cielo Anne Meneses
PUBLISHED ONDecember 13, 2024

Travel plans are taking off across Europe for the upcoming autumn and winter, with the UK at the forefront. According to the European Travel Commission (ETC), 73% of Europeans plan to travel by March 2025, marking a 6% increase from last year. The UK leads with 84% of respondents eager to explore, followed by Germany at 79% and France at 78%.

Despite economic challenges, travel budgets seem less daunting. Only 19% express concerns over costs—a slight dip from last year—while 27% plan to spend between €500-€1,000 per trip. A notable 26% intend to increase their budgets to €1,500–€2,500.

Safety tops the list of destination priorities for 18% of Europeans, with steady weather and affordable rates following close behind. Younger travelers show a clear preference for urban escapes and beach getaways, while older travelers lean toward nature and culture-based trips. Trips longer than seven nights are increasingly popular, with many favoring well-equipped, familiar locations.

Interest in lesser-known destinations is also rising, with over 50% of Europeans eyeing places that are off the beaten path. Around 38% aim to avoid overcrowding by going for low-key spots, while 18% are drawn to remote areas with minimal infrastructure.

ETC President Miguel Sanz notes this trend reflects a growing desire to experience local cultures and support sustainable tourism. “By embracing diverse travel choices, we can promote responsible tourism while preserving cultural heritage,” he said, highlighting the opportunities in Europe’s lesser-explored destinations.

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