Uzbekistan Wins Wanderlust Award for Top Emerging Tourist Destination

Uzbekistan has been named the "Top Emerging Tourist Destination" by Wanderlust Travel Magazine, solidifying its place as a rising star in global tourism. The award was presented during the prestigious Wanderlust World Guide Awards ceremony at London’s Olympia Exhibition Centre.

The British travel magazine, known for its coverage of the tourism industry, conducted a survey among its readers to determine winners across several categories. These included "Most Popular Country to Visit," and "Rapidly Developing Tourist Destination," among others. Uzbekistan took the spotlight in the “Top Emerging Tourist Destination” category, beating last year’s winner, Iran.

Alisher Shaykhov, the Ambassador of the Republic of Uzbekistan to the UK, accepted the award on behalf of the country. In his speech, he expressed gratitude to Wanderlust, its editors, and readers for recognizing Uzbekistan’s appeal. He emphasized the nation’s cultural and historical treasures as key drivers for this accolade.

Event organizers highlighted Uzbekistan’s success in the voting. Cities like Samarkand, Bukhara, and Khiva— renowned for their ancient architecture and UNESCO World Heritage Sites—were instrumental in attracting global attention. Government initiatives to improve tourism infrastructure also contributed significantly to this achievement.

Uzbekistan is fast becoming a must-visit destination for travelers seeking rich cultural experiences and stunning historical landmarks. From the dazzling mosques of Samarkand to the bustling bazaars of Bukhara, the country promises unforgettable adventures.

For those planning to explore its cities by road, securing an IDP and checking out our Uzbekistan driving guide can make the journey smoother. Discover why this emerging destination continues to captivate explorers from around the world.